He also went further to state that the first brands to embrace the AR effects on Messenger include Asus, Kia, Nike and Sephora and he talked up the possibility of other brands following suit in order to enjoy the effect of AR to their messaging experience. He noted the fact that they are about 300000 Messenger bots which are currently active and more than 200000 developers on Messenger. More information about this can be found here. David Marcus who is chief staff at Messenger discussed on how Messenger could be used to launch a new product of sneakers made by Nike who has decided to offer a tantalizing new “red carpet” sneak peek followed by a virtual close up view of the sneakers which is to allow you make your decision on whether to purchase them or not. This simply means that the filters will be somewhat customized depending on who is using them.Īn example of the diversity of the AR filters put in place can be seen in Messenger which is more interested in activities relating to trading. He said “while Facebook is more about intimacy between loved ones, Instagram focuses more on products and icons. He explained that because no two applications are the same, the need for diversity is important. This was emphasized on by Ficus Kirkpatrick who is an engineering director in charge of AR projects for Facebook. The aim of AR filters can be seen in the diversity or variation of the filters in relation to the application being used.
However, with the introduction of AR filters to other Facebook’s products, Facebook is poised to set itself apart from its competitors. An example of this can be seen in selfie filters where dog ears can be seen hanging just above the head of the person taking the selfie. The basis for the AR filters is the Camera Effects Platform that was unveiled by CEO Mark Zuckerberg at F8 event last year where the filter was introduced first to Facebook’s original camera with the goal of interacting with items mostly digital which can be found around the world.
With this announcement, Facebook would most likely have one of the largest AR platforms globally. This would introduce the filters to Facebook’s newsfeed, Instagram and, messenger. In Facebook’s F8 developer annual conference, it was announced that AR filters would be available across all Facebook’s products.
Finally, there is some good news for Facebook which revolves around augmented reality. Facebook in recent times has been plagued with major controversies involving their handling of data meant to be private down to fake news and hate speech.
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